How do I promote my job posting?

You can promote your job posting in a variety of ways through our platform: 

  • Inviting candidates directly 
  • Referral program
  • Sharing on social media
  • Embedding the posting on your own website

Inviting candidates

You can invite individual candidates to apply, by sharing the job listing link or your careers page with them.


You can implement an employee referral program and encourage your existing employees to refer qualified candidates for the job opening. A referral program usually involves offering some financial incentives or other rewards to employees who refer candidates who are subsequently hired. 

To encourage employees to refer candidates, you can offer rewards for successful referrals. Depending on the resources your organization has, the incentives can be in different forms:

  • Monetary bonuses or cash rewards
  • Extra vacation days
  • Special recognition events or approaches

If you decide to implement a referral program, you should establish clear guidelines and communicate them to employees. Make sure to include information about:

  • Who is eligible to submit referrals?
  • How can they do that?
  • When and under what circumstances can they expect to receive rewards for successful referrals? 

You can use the template message we provide as a starting point and include the answers to the above questions, to ensure employees are informed of the referral program details. 

Sharing on social media

On our platform, you can choose which social network you’d like to post the job listing to. 

When deciding where and what to post, think through the following questions: 

  • Who is my target audience, in terms of job-relevant characteristics and qualifications?
  • What is the best social media platform to reach my target audience?
  • How can I promote the job listing most effectively? 

Ensuring you’re using the most appropriate communication channel will help you reach qualified candidates and attract top talent. 

Embedding your job listing on your website

It is always a good practice to keep (and update) information about open positions on your organization’s website. This way anyone who’s interested in working with you can easily find the relevant information and send in an application.